THE RITE CONCEPT partners with companies of all sizes to help create brand, product and service concepts that win in the market. Our customized process gets your desired result, so you can succeed with your new launches and marketing communications. The Rite Concept can even take you from “nothing” to qualified positioning concepts in as few as 5 days!
Unlike other suppliers, The Rite Concept can actually teach your team to write winning concepts as part of the process or teach workshops as stand-alone, training programs.
Why trust this critical marketing component to anyone else? Afterall, we wrote the book!
Martha Guidry, The Principal, is also available for speaking opportunities.
Marketing Concepts that Win! Save Time, Money and Work by Crafting Concepts Right the First Time
Marketing Concepts that Win! is a marketing guidebook that gives expert tips and advice on writing effective positioning concepts. Martha offers clear examples of what and what not to do when crafting a concept, along with abundant background information on marketing concepts gained from real-life experience with her clients. It’s a must-have for any marketer or market researcher involved in concept development.