Customer driven concepts that win, plus a whole lot more!
|THE RITE CONCEPT helps you gain valuable insight and understanding about your target customer, brand or business and “everything concept.”|
Marketing Concepts that Win!
Save Time, Money and Work by Crafting Concepts Right the First Time
Marketing Concepts that Win! is a marketing guidebook that gives expert tips and advice on writing effective positioning concepts. Martha offers clear examples of what and what not to do when crafting a concept, along with abundant background information on marketing concepts gained from real-life experience with her clients. It’s a must-have for any marketer or market researcher involved in concept development.