Customer driven concepts that win, plus a whole lot more!
| THE RITE CONCEPT helps you gain valuable insight and understanding about your target customer, brand or business and “everything concept.” | |||||
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Marketing Concepts that Win!Save Time, Money and Work by Crafting Concepts Right the First Time Marketing Concepts that Win! is a marketing guidebook that gives expert tips and advice on writing effective positioning concepts. Martha offers clear examples of what and what not to do when crafting a concept, along with abundant background information on marketing concepts gained from real-life experience with her clients. It’s a must-have for any marketer or market researcher involved in concept development. |
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