Marketing Concepts that Win!
Save Time, Money and Work by Crafting Concepts Right the First Time
Marketing Concepts that Win! is a marketing guidebook that gives expert tips and advice on writing effective positioning concepts. Martha offers clear examples of what and what not to do when crafting a concept, along with abundant background information on marketing concepts gained from real-life experience with her clients. It’s a must-have for any marketer or market researcher involved in concept development.
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THE RITE CONCEPT is consumer understanding and knowledge wrapped around a flexible, proven concept development process.
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We focus on 3 key areas: Create the “Right” Concept through purposeful ideation and in-depth knowledge of your target consumer with our hands on approach to Concept Development. Learn to “wRite” and develop concepts in a way that motivates purchase intent with our Training and Coaching. “Rite” it (align it) with feedback from your target with immersive qualitative research. |
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