YESmaybeNO Cards ~ Quickly and efficiently evaluate concepts or other stimuli. Uniquely shaped, reusable plastic cards on a ring in the colors of a traffic light that help you understand visceral reactions to any new stimuli in qualitative research or an ideation session. Each participant just “shows a card” how they feel about the particular stimuli – Yes, Maybe or No – based on level of interest to start off the discussion. Available to purchase in sets of 8 at the “Book & Tools” tab or at www.YesMaybeNoCards.com.
