Martha Guidry, the principal at The Rite Concept, brings over 15 years of combined brand management, concept development, and research experience to each of her projects. After completing her MBA at Harvard, Martha spent six years in consumer marketing for Procter & Gamble and Hasbro Toys. She has developed concepts and launched new products into the marketplace for nationally recognized brands such as Noxzema® and My Little Pony®. Clients perceive Martha as an unusually dynamic, creative and resourceful consultant and practitioner with the business know-how to drive your business to winning results.
How Martha Gives Back to Industry and Community
Our Alliance Partners
Our partners have expertise in a variety of areas:
- Creativity and Innovation Facilitation
- Qualitative & Quantitative Research
- Artists & Graphic Designers
- Specialized Experts
