Our book is now available:
Marketing Concepts that Win!
Save Time, Money and Work by Crafting Concepts Right the First Time
Marketing Concepts that Win! is a marketing guidebook that gives expert tips and advice on writing effective positioning concepts. Martha offers clear examples of what and what not to do when crafting a concept, along with abundant background information on marketing concepts gained from real-life experience with her clients. It’s a must-have for any marketer or market researcher involved in concept development.
“Martha has created a terrific ‘cookbook’ for creating successful concepts. The book is full of ‘recipes’ for developing, editing and testing virtually any concept. Whether you are a marketing rookie or a seasoned veteran, this book provides step-by-step directions to produce exceptional concepts that win!”
Jim Bryson, CEO 20/20 Research
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