Concept Queen Speaks at Food Show
The Concept Queen spoke to a packed audience at the International Food & Wine Show in Chicago. The topic was the 9 Pitfalls in Food Concept Development. I got lucky; I was supposed to speak at the same time as Bill Clinton, the keynote. His plane was an hour late so he didn’t even start until after my presentation. The show is pretty amazing – 65,000 visitors over...
Read MoreMarketing Concepts that Win!
The NEW, must-have marketing guidebook for expert tips and advice on writing effective positioning concepts for your product or service. It is available both in paperback and as an ebook at www.Amazon.com.
Read MoreBook a speaking engagement with The Concept Queen
Book The Concept Queen to speak at your event. Past audiences enjoy Martha’s dynamic and engaging presentation style. She can share concept know-how to drive your business to winning results. Martha can serve as a keynote speaker or conference presenter. She has spoken at various conferences, published many articles and written a book.
Read MoreI Need a New Marketing Positioning. Now!
Your goal in positioning concept development is to identify a winning strategy for your product or service. In some cases, you have no choice in the matter due to what is going on with or around your brand or business. Let’s take a look at a few key instances. 1. Your declining brand needs a new strategy. This, of course, is the most obvious reason for new concept development. The key is...
Read MoreComing Soon: Our book – Marketing Concepts That Win!
Crisply communicating a new idea or innovation in a well-articulated product or positioning concept is one of the most difficult challenges many marketers face. The inability to be objective and single-minded in one’s concept writing efforts can make the difference between executing a marketplace win or a flop. Don’t let it happen to you. Writing great concepts early on in your...
Read MoreEffective Positioning Concepts follow C.L.R.
An effective concept is just not about writing words that you think might work for your idea that your target consumer finds pleasant to hear. It is really finding the sweet spot at the intersection of three critical areas: Content, Language and Relevance. CONTENT Content includes both the basic concept elements as well as the “story” around the idea. As a starting point, the basic...
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