Concept Queen Speaks at Food Show
The Concept Queen spoke to a packed audience at the International Food & Wine Show in Chicago. The topic was the 9 Pitfalls in Food Concept Development. I got lucky; I was supposed to speak at the same time as Bill Clinton, the keynote. His plane was an hour late so he didn’t even start until after my presentation. The show is pretty amazing – 65,000 visitors over...
Read MoreDrive Your Business with a Well-Articulated Positioning Concept
BMW, Apple, Disney, Ritz Carlton, Coca Cola, Tylenol, Cover Girl cosmetics, Head & Shoulders . . . Behind every successful product, service, or brand is a powerful concept. It is really that simple. Products and services that win in the marketplace are successful in presenting an idea that combines a clear benefit with invisible consumer logic. Whether your business is big or small,...
Read MoreMartha Guidry speaks in New Mexico
The Concept Queen is one of two featured speakers at the upcoming Ben E. Keith Food show in New Mexico. Martha will be speaking on leveraging food and consumer trends along with smart marketing to ensure the longevity of restaurants and other food establishments. Watch for a video link next month with the highlights.
Read MoreExtraordinary Women Speech – Giving Back (My volunteer life)
CLICK HERE Extraordinary Women – Martha Guidry (3 minute...
Read MoreNice Review on My Book “Marketing Concepts that Win!”
Check it out here: http://www.bestsellersworld.com/2012/01/03/marketing-concepts-that-win-save-time-money-and-work-crafting-concepts-right-the-first-time-by-martha-guidry/
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