Nice Review on My Book “Marketing Concepts that Win!”
Check it out here: http://www.bestsellersworld.com/2012/01/03/marketing-concepts-that-win-save-time-money-and-work-crafting-concepts-right-the-first-time-by-martha-guidry/
Read MoreMultiple Marketing Positioning Concepts that Are Not Unique from Each Other
One of the major challenges when getting qualitative feedback in some type of venue (online or in-person) is that the client writing the concept is often very close to the business. Sometimes a client will change just a few words and think it really is a different idea. As such, it is difficult to determine if the concepts are really testable, different, and unique to the target...
Read MoreThe Concept Queen gets quoted!!
Traveled around the globe with my Amway clients and ended up featured and quoted on a summary postcard. I am sitting in front of the buddha (under the postal mark) on the right hand...
Read MoreComing Soon: Our book – Marketing Concepts That Win!
Crisply communicating a new idea or innovation in a well-articulated product or positioning concept is one of the most difficult challenges many marketers face. The inability to be objective and single-minded in one’s concept writing efforts can make the difference between executing a marketplace win or a flop. Don’t let it happen to you. Writing great concepts early on in your...
Read MoreJumpstart Concept Innovation through Client Experience
Published in QRCA Views Summer 2010..
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