Book, Articles & Speaking

Book Signing is Fun!

Posted by The Concept Queen on Dec 1, 2011 in Book, Articles & Speaking, General, Writing Marketing Concepts | 0 comments

The Concept Queen gets Quoted!!

Posted by The Concept Queen on Sep 29, 2011 in Book, Articles & Speaking, General, Market Research | 0 comments

Traveled around the globe with my Amway clients and ended up featured and quoted on a summary postcard. I am sitting in front of the buddha (under the postal mark) on the right hand...

Coming Soon: Our book – Marketing Concepts That Win!

Posted by The Concept Queen on Feb 25, 2011 in Book, Articles & Speaking, Featured, Writing Marketing Concepts | 1 comment

Crisply communicating a new idea or innovation in a well-articulated product or positioning concept is one of the most difficult challenges many marketers face. The inability to be objective and single-minded in one’s concept writing efforts can make the difference between executing a marketplace win or a flop. Don’t let it happen to you. Writing great concepts early on in your...