My favorite qualitative tool, now for sale!
I’ve been using color-coded cards for years to solicit qualitative feedback on concepts and other subjective stimuli. Now, these are available to you. While simple in concept, the cards are incredibly helpful. Colored like a traffic light – green = yes, yellow = maybe, red = no – you simply have your participants hold up a card to show their reaction. These cards...
Read MoreNew Qualitative Research Tool
YESmaybeNO Cards ~ Quickly and efficiently evaluate concepts or other stimuli. Uniquely shaped, reusable plastic cards on a ring in the colors of a traffic light that help you understand visceral reactions to any new stimuli in qualitative research or an ideation session. Each participant just “shows a card” how they feel about the particular stimuli – Yes, Maybe or No –...
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