Qualitative Research with a Twist
Qualitative research with a twist using immersive research to dig deeper and actively participate in the experience. Our goal is to help you hear the voice of your consumer and get everyone involved in the listening and mining of information. You won’t just be eating M&M’s!
Our full-service, expert qualitative research spans a variety of categories. We gather consumer, professional, and business-to-business feedback using methodologies that include:
- Traditional Qualitative methodologies – Focus groups, Triads, Dyads, or 1-on-1 in-depth interviews.
- In-Context Settings – Ethnographies, Friendship Groups in-context (bars, homes, restaurants), or Shop-Alongs.
- Online – Bulletin boards, chat groups, and mobile technologies.
We love using a creative, hybrid structure to maximize learning. We often use iterative focus groups for accelerated learning and development to compress your research timeframe or leverage the power of online qualitative for a national perspective. When needed, we work closely with a quantitative partner for benefit and concept screening with your target audience.
The Rite Concept specializes in Concept Development and we have worked with clients in consumer packaged goods, fast food, health care, insurance, retail and industrial chemicals.
