SPEAKING ENGAGEMENTS
Martha, the “Concept Queen,” knows concept development and loves to share her knowledge. Recent presentations include being a featured speaker at the 2005, 2009, 2010 and 2011 Qualitative Research Consultants Association National conferences and she continues to present her strategies for success through live and virtual training sessions for her colleagues at chapter meetings. Martha also presented to small business owners at the Connecticut Business Expo in 2008.
PRESENTATIONS
Click here to see some of her past presentations
PUBLISHED WORKS
The “Concept Queen” loves to write. In October 2011, her first book “Marketing Concepts That Win! Save Time, Money and Work Crafting Concepts Right The First Time” was published.
Some of her recent published articles include:
• “Using Research to Avoid the Pitfalls in Concept Development” - Quirk’s eNewsletter, July 11, 2011
• “Jumpstart Concept Innovation through Client Experience”– QRCA Views, Summer 2010
• “How I Did it” – AMA Marketing News, July 2009
• “‘Twas the Day Before Research” (Humor) – Views, Winter 2008
• “Outwit, Outlast, Outplay” - Quirks Marketing Research, August 2008
• “The 7 Major Pitfalls in Concept Development” – Views, Summer 2007
• “Walk a Mile in Their Shoes” – Cover Article Quirks Marketing Research, May 2007
• “Creative Problem Solving and Qualitative Research” – Views, Summer 2006
• “Create Winning Concepts in 3 Days”– Cover article in Views, Spring 2005
