The Definitive Guidebook:
Marketing Concepts that Win! Save Time, Money and Work by Crafting Concepts Right the First Time
The ONLY marketing guidebook that gives expert tips and advice on writing effective positioning concepts. Martha offers clear examples of what and what not to do when crafting a concept, along with abundant background information on marketing concepts gained from real-life experience with her clients. It’s a must-have for any marketer, market researcher, or business owner involved in concept development. Click here to look inside.
Download chapter 1 for FREE here.
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Book Review by Shoestring Ventures
“Martha has created a terrific ‘cookbook’ for creating successful concepts. The book is full of ‘recipes’ for developing, editing and testing virtually any concept. Whether you are a marketing rookie or a seasoned veteran, this book provides step-by-step directions to produce exceptional concepts that win!”
Jim Bryson, CEO 20/20 ResearchBuy now from Amazon Buy the eBook
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